Level Up - Acquisition, Transfer and Ingest

Introduction

This is one of the more challenging sections of DPC RAM. There are lots of activities that come under this section and the work involved may multiply where an organization is handling the acquisition and ingest of many different streams of content. 

“It is key to engage with depositors as early as possible - proactively contact them with guidelines and advice. This can be a challenge, but it is something we should try our best to do as it makes everything so much easier from there onwards.” - Silvia Gallotti, London School of Economics and Political Science


Tips

  • Consider carrying out a RAM assessment for different types of content separately. For example, you may be well advanced in acquiring and ingesting digitized content but may not be so far forward with web archives. Remember that you can use RAM however you like to get the most value out of it.

  • Finding out how others tackle acquisition, transfer and ingest can be incredibly helpful. Some organizations have published parts of their procedures and workflows and these may be helpful to consult. See the links under helpful resources below.

  • When documenting workflows (such as the ingest process) it is helpful to focus not just on how to do something, but also why. Letting people know why you are doing something a certain way will create a better understanding of the process and ensure people don’t take shortcuts. Equally useful is documenting why you are not doing certain things. This will help current and future users of the documentation understand the decision processes that have been made.

  • Creating a checklist to document and manage your ingest process might be a helpful step. This is particularly the case if it involves a series of manual steps that should be done in the right order, or if several people are involved in doing this work. Using a checklist helps to ensure that the task is done in the same way each time and that nothing is missed out. A simple ingest checklist may include use of write blockers, running virus checks, copying files to preservation storage, using checksums to verify that transfer has happened without error and other tasks as appropriate.

  • Documentation shouldn’t be a ‘write and forget’ process - documentation should be reviewed and checked regularly to ensure it remains accurate.

  • Remember that a robust ingest workflow for one set of content may not work for every collection you need to ingest. Different collections invariably bring different challenges and you need to be prepared to continue to develop and enhance your workflows accordingly.

  • Try to engage and communicate with donors, depositors and record creators as early as possible. You may be able to influence how the digital content is created, documented and managed before transfer and increase the chances of a successful ingest. Guidance you might be able to provide could include information about what types of records to transfer and what documentation and metadata is needed.

  • Keep metadata requirements simple - don’t let this be a barrier or bottleneck in your workflow. If you have an access system that can facilitate full text search, it may not be such  a problem if all metadata fields are not completed.


Helpful resources

  • Novice to Know-how course - this online course covers acquisition and ingest alongside other parts of the digital preservation workflow. If you don’t want to sign up for the Novice to Know-how course, you can download the course content here.

  • Digital preservation workflows - The National Archives UK have published a set of exemplar workflows for processing digital content. This includes workflows for ‘Select and transfer’ and ‘Ingest’,

  • Aus Preserves Ingest and Pre-ingest training modules - these training resources are available to download in full, including slide decks, participant handbooks and workbooks. The module on packaging digital content for transfer and ingest using Bagger may be of particular interest..

  • DPC Workflow webinars - look out for the DPC’s workflow webinar series where we provide a platform for the community to showcase their own workflows. These may cover any aspect of digital preservation but frequently touch on the ingest process. 2022 event recordings can be found here.

  • Community Owned Workflows (COW) - a forum for sharing your digital preservation workflows with others in the digipres community…and of course for viewing workflows that others have added. 

  • EDRMS Preservation Toolkit - advice and guidance on the preservation of records held within an Electronic Document and Records Management Systems (EDRMS) or other record keeping system

  • Community Owned digital Preservation Tool Registry (COPTR) - looking for a particular tool to try out to fulfill a particular task? This tool registry allows you to find out more about the tools others in the community are using to carry out common digital preservation tasks, for example at acquisition or ingest.

  • Tool demos within the Digital Preservation Handbook - for example DROID, Teracopy, Fixity Pro and other tools that may be a helpful addition to your ingest process.

  • Born Digital: Guidance for Donors, Dealers, and Archival Repositories - chapter 4 of this CLIR Publication covers the key stages in acquiring digital materials and is particularly helpful.

  • OSSArcFlow Guide to Documenting Born-Digital Archival Workflows - this guide is not just about documentation - it also helpfully describes 12 common steps in born digital workflows, including implementation recommendations and suggested open source tools that could be used.

  • Assessment and Appraisal Policy from the Archaeology Data Service - this is a helpful example of how one organization tackles the assessment and appraisal of digital content that is received from depositors. It includes details of the various checks that are carried out to ensure the content is suitable for ingest into the digital archive.

  • Digital preservation requirements for procuring IT systems- a helpful set of digital preservation principles and requirements that could be fed into system procurement of any IT system that may contain records for retention beyond the life of the system itself.

  • Tool Selection Factors – this resource from the Digital Archival transfer, iNgest, and packaging Group (DANNNG) provides structure around factors to consider when evaluating tools for digital archival and preservation workflows.

  • Disk Imaging Decision Factors – useful advice on “disk imaging and the decisions that factor into format selection, creation, handling, and retention” from the Digital Archival transfer, iNgest, and packaging Group – DANNNG).

  • Guide to archiving digital records for volunteer and community groups (2023) – produced by the Digital Repository of Ireland (DRI), it includes advice to volunteer, grassroots, and community groups preparing materials for deposit in a trusted digital repository.


Case studies

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Level Up - Community

Introduction

This is the section of DPC RAM that DPC Members tend to be best at! We believe that working together as a community is hugely beneficial. No one organization can solve the digital preservation challenge alone. Community involvement as articulated in this section of DPC RAM includes both being able to access information shared by others, and at the higher levels, being able to share your own experiences for the benefit of others. 

“By getting to the basic level of RAM and beyond you are just making your job easier. You are learning new things. You are having your questions answered. This stuff is essential - it can only help you, and it should be part of your work to engage with the community” - Kieran O’Leary, National Library of Ireland


Tips
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  • If there is not a culture of community engagement within your organization, you may need to do some advocacy work to sell the benefits and ensure that time (and funding) is allocated to network and engage with others. Being able to attend events and read conference papers, blogs, Twitter threads in work time is an important aspect of staying up to date with an evolving field.

  • Try and include some objectives relating to community in your annual objectives or plan for continuing professional development. Keeping up to date with the field of digital preservation and sharing your own work are important and should be flagged up as such with your managers.

  • Make sure you can articulate the tangible benefits of engaging with the digital preservation community - can you demonstrate you are applying the learnings, following up on the contacts or improving the reputation of your organization?

  • There is a large digital preservation community on X (formerly Twitter) and many knowledgeable people out there who may be able to help answer any questions you have. William Kilbride’s #ff Follow Friday is a good place to start if you are not sure who to follow. If you want DPC staff to help amplify a question you may have or some work you would like to promote, do let us know.

  • Think about who else within your organization could benefit from community engagement. If it is just you, that is fine, but the impact might be greater if you shared the knowledge and opportunities with your colleagues.

  • You may feel you don’t (yet) have much to share with the community but that’s OK. Listening and asking questions will help move the conversation along for others. You may also find you can become an expert in one specific area of digital preservation - by working with one obscure file format and reporting back on what you have discovered. This will make things easier for others who come to work with this file format in the future.

  • Take advantage of the increase in online events (rather than face-to-face) to expand and broaden the community that you work with. The move to online working has to a certain extent increased the size of the community you can network with and you are no longer restricted to chatting to those only in your country or region.

  • The DPC organizes regular events, such as drop-in DPConnect sessions and monthly DPClinics which are open to anyone interested in digital preservation. Details of forthcoming and previous events are available on the DPC's Events page.

  • Think about how you can contribute to the digital preservation community. Even if you are new to the field you can play a valuable role in moving our collective knowledge forward. Perhaps you could

  • DPC Members are in the ideal position to benefit from the knowledge and expertise of the wider community:

    • If you are struggling to work out who can help you with a particular issue or who is working in a particular field, do contact us. We might be able to connect you with another community member who we think can help. Further information on getting help and advice can be found here.

    • The DPC can also facilitate useful conversations with digital preservation solution providers through our Supporter Programme.

    • Full Members of the DPC are able to benefit from a small amount of direct support from DPC staff - find out more here. 

    • If you would like to share information about your own work, do let us know. There is an open invitation to blog on the DPC blogging platform, and we may also have other ideas about promoting your work to a wider audience at a forthcoming webinar or event.

    • Look out for a call for new DPC sub-committee members annually (in January). A DPC sub-committee exists for each strategic area of the DPC and meetings are held quarterly. Sub-committee members get an insight into current and ongoing work at the DPC and steer the DPC’s activities. Joining a sub-committee is a great way to find out what is going on and become more closely involved with the community.

    • The DPC-DISCUSSION mailing list is a platform to network with other members of the DPC. It can be useful if you want to share your work or ask a question and is also a great way of keeping in touch with publications, events and other updates from the DPC. Contact us if you want to be added to this list. 

    • The DPC has a number of task forces and working groups that provide opportunities to discuss and share experiences with other members of the community. Find out more and get involved here.


Helpful resources
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  • DPC events - the DPC runs numerous webinars, workshops, and events over the course of the year. Members can access these events at no cost. In particular Digital Preservationists Anonymous is a great event that allows Members to chat informally about things that haven’t gone to plan and to share their experiences and lessons learned with others. #DPConnect is an informal networking opportunity every Friday that is open to the whole community and is a great way to get started, ask questions and make a few contacts. Keep an eye on our events programme for more information.

  • Communities - there are various relevant communities you may want to engage with or become an active part of, for example the Digital Curation Centre, NDSA, Australasia Preserves, the Open Preservation Foundation, content specific user groups, software or system specific user groups (BitCurator Consortium) (and of course the DPC!). Many of these communities have mailing lists you can join. 

  • World Digital Preservation Day - held on the first Thursday of November every year, this is the perfect opportunity to shout about your digital preservation work and also to find out what the rest of the community is up to. Make sure you set aside some time to plan some advocacy and outreach activities of your own and perhaps even more time to absorb all the content from the wider community. 

  • Digital Preservation Awards - this is the ultimate platform to promote and share the good work you have done or simply to sit back and find out about the progress that has been made by others within the community.

  • Digipres Commons - this site details an array of collaborative approaches and community driven resources for digital preservation. 

  • Get help with digital preservation - there is a large community of digital preservation experts out there, but how can you get help? The DPC has some advice here.


Case studies
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Level Up - Continuous Improvement

Introduction

This is one of the areas of RAM that it is easiest to progress with. It is slightly self-referential, in that the act of carrying out an assessment using DPC RAM, selecting target levels and devising a plan for moving forward, actually helps you reach a certain level of this section. DPC Members are also able to benefit from the opportunity to benchmark with others on an annual basis.

“Deciding where to start was definitely the biggest challenge with continuous improvement - DPC RAM has helped with prioritizing. It has also demonstrated the value of our work because other people within the library who perhaps don’t know so much about digital preservation can understand numbers that change on a spreadsheet and see where you're progressing. It has made digital preservation a bit more visible for staff in our department and beyond.” - Laura Peaurt, University of Nottingham


Tips
Ram with lightbulb above head

  • Consider what other certification or maturity modeling frameworks you might use. DPC RAM is a good place to start but other models (for example the NDSA Levels of Digital Preservation, DLF Levels of Born Digital Access and CoreTrustSeal) may also be used.

  • Remember that assessment and benchmarking is best carried out as a continuous process not a one-off exercise. DPC recommends that its Members carry out an annual DPC RAM assessment to check in on progress and reset goals.

  • Create a forward plan for improvement and consider what time frame it makes most sense to work to. Moving up the levels of DPC RAM is typically not a quick and easy task so creating a 5 year plan may be more realistic than expecting substantial progress in one year.

  • Remember that demonstrable progress with DPC RAM or another framework can be a useful way of showing the value of digital preservation work and encouraging buy-in from colleagues and managers. 

  • Recognise that it might not be realistic to work on all sections of RAM at once. Good forward planning should allow you to prioritize and focus on one or two areas. Having an agreed forward plan in place will also give you the authority and backing to explain why you are not moving forward in other lower priority areas.

  • DPC Members are encouraged to share a DPC RAM assessment with the DPC annually and can make use of benchmarking information from across the membership. All members are also entitled to help with their RAM assessments from the DPC. Find out more about how the DPC uses RAM with its Members.

  • Create a forward plan for improvement and consider what time frame it makes most sense to work to.  A template based on DPC RAM can be used for this purpose. Moving up the levels of DPC RAM is typically not a quick and easy task so creating a 5 year plan may be more realistic than expecting substantial progress in one year.


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Level Up - IT Capability

Introduction

This section of DPC RAM is as much about people and relationship building as it is about technology and systems. It is also about having access to digital preservation tools and having appropriate support to use them. A low score for this section can pose a barrier for moving forward with other elements of DPC RAM, particularly the service capabilities (sections G-K) so time spent on this section is always time well spent.

“Focus on your own unique needs when procuring a system … There is a lot of generic functionality that probably all systems would have and I think it is best if you can focus on what’s unique to you - for example if there are other systems you need to integrate with or specific metadata requirements you have.” - Laura Peaurt, University of Nottingham


Tips
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  • Build relationships with IT colleagues and system owners. If they know who you are and what you are trying to achieve they will be more amenable to helping you reach your goals.

  • Present digital preservation as a novel challenge to IT colleagues. Much IT work is routine and you have the opportunity to get them enthused and engaged with something that is not a solved problem.

  • Invite involvement from IT colleagues when procuring a digital preservation system. They will be better able to help if onboard from the start.

  • Where IT staff are involved in procuring and configuring a digital preservation system, try to ensure that this is seen as an ongoing commitment rather than a project with an end point. Particularly where local integrations are needed, this work will be an ongoing concern whenever upgrades of either system occur. Similarly, if taking an open source approach to digital preservation, recognise that a considerable amount of support will be needed from local IT colleagues to make this work.

  • Share your DPC RAM assessment with IT colleagues and invite comments and feedback. Better still, involve them in a collaborative assessment. This will enable them to see digital preservation as a shared challenge and understand where their input might be needed.

  • Try and get a seat at the table when new IT systems that will hold data or records with long term value are being procured. Ensure that digital preservation considerations are kept in mind. The DPC's IT System Procurement guide can be a good resource for this.

  • Create a list of IT systems within your organization that contain valuable digital content that may have long term value. 

  • Consider whether digital preservation can be aligned with a wider IT project or initiative, for example around digital transformation or cloud services. It may be easier to get buy-in for digital preservation work if it aligns with other IT priorities.

  • Remember that it may take substantial effort just to maintain a particular level of RAM for this section - a single IT upgrade can easily lead to disrupted digital preservation workflows, and if the necessary support isn’t available to fix any issues that emerge, this can rapidly lead to an inability to continue to ingest and process digital content.

  • Although IT security issues are outside the scope of DPC RAM, it is always worth remembering that adopting sound digital preservation practices might help mitigate the consequences of a future cybersecurity breech.


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Level Up - Legal and ethical

Introduction

Many organizations already have solid processes in place for the legal management of analogue content which can be translated into the digital realm. However additional thought will need to be given to areas specific to digital content.

“Context is key and for the type of service that we are, there is a level at which it is appropriate for us as archivists to use our judgement as informed by our archival education and professional experience …but then there is a further level at which it is completely appropriate for us to look outside the immediate team for guidance. That guidance exists and is accessible and ultimately forms part of our organization.” - Laura Giles, University of Hull


TipsRAMLightbulbBackground

  • Understand existing processes that are in place within your organization and consider whether they are applicable for digital content.

  • Consider who within your organization can help you. Cross team collaboration with legal, information governance and IT security teams may be helpful. It is not feasible for digital archivists to be experts in everything, but it is important to be able to access appropriate advice when you need it.

  • Review the existing agreements that you have with donors and depositors.

  • Ensure the right questions are asked when collecting new digital content.

  • Make use of licences (such as Creative Commons) and ensure end-users understand what they can and cannot do with the content.

  • Make sure you know where relevant documentation is stored, and ensure it can be effectively maintained and retrieved - a legal agreement hidden in an email thread is not going to be very helpful going forward!

  • You may be able to amend template donor and depositor agreements provided by other organizations (see below).

  • Taking the time to gradually build trusted relationships is often key for an archive working with indigenous or other community groups. DPC RAM places the establishment of “Trusted and collaborative relationships” at the Optimized level for this very reason.

  • Be respectful of any material that has cultural restrictions (e.g. only technicians of the appropriate gender should be involved in handling or processing). Consider cultural competency training for staff.


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Level Up - Policy and Strategy

Introduction

Both high level strategic documentation and practical procedures and workflows are required to implement digital preservation successfully. 

“When writing a preservation policy, don’t start from scratch, use what is out there already. For us this included the DPC Preservation Policy Toolkit (focusing in particular on the required elements) and digital preservation policies from other organizations which were available online. The time we have taken to write our policy has been well spent - it demonstrates why we are doing what we are doing.” -  Samantha Case, Barcardi


TipsRam with lightbulb above head

  • Writing a digital preservation policy is one of the key requirements for moving up the levels of DPC RAM and can be a valuable advocacy exercise in its own right. As described in the DPC’s Preservation Policy Toolkit, writing a policy generally involves many different stakeholders and will need to be read and signed off at a high level. 

  • Writing a policy can be a daunting task, so start off small and simple. As a minimum you should explain what digital content you are keeping and why. Write a short draft to circulate and get reactions early on. It is important to get colleagues engaged and talking and feedback received will help to frame the direction of travel.

  • Start with an aspirational policy - this can be helpful in pushing things forward and reaching agreement of what you should be doing (even if the reality is quite different).

  • Schedule in regular reviews of your policy, particularly if it is aspirational in the first instance. As your digital preservation programme moves from theory to practice, check back on your policy frequently to make sure it accurately reflects what you are doing.

  • If your organization needs persuading that a digital preservation policy is needed, consider what drivers you can use to change their mind - for example a preservation policy may be needed if your organization would like to apply for digital preservation certification or accreditation in the future.

  • Consider what other policies your organization has that relate to digital preservation. Can you build on these or further develop them?

  • Consider how you will communicate any policy, strategy or procedure that is created. Consider who needs to know about it and what they need to know. It may be helpful to have a clear idea of any action or behaviour change you might be looking for. It is one thing to encourage people to read and understand a document, but a more impactful outcome is to encourage them to take steps to put it into action. 

  • Document any digital preservation procedures and workflows that are in place and ensure staff are aware of them as appropriate.


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Level Up - Organizational Viability

Introduction

If you are just starting out in digital preservation and only have time to move forward in one area, organizational viability is probably the area you should tackle first as the requirements within this section set the foundations for further digital preservation work, and help ensure that you have the necessary support, staffing, skills and budget to make progress. 

“Be visible! Take any opportunity you can in your organizations to talk about your digital collections and digital preservation! I mean...any opportunity!” - Fabiana Barticioti, London School of Economics and Political Science



Tips

  • Recruit a member of staff with a remit to lead on digital preservation. Simply having a member of staff in place with a job title of Digital Preservation Manager (or similar) will be an important step in the right direction. Once in post, they will be able to help advocate for digital preservation and also to share the knowledge more widely across the organization. Employing a consultant to carry out a specific set of tasks related to digital preservation may be appropriate in some situations, but consider whether it would be more beneficial to invest in staff, thus ensuring that the knowledge and experience is retained within the organization.

  • Get senior managers on board with digital preservation, but be aware that advocacy takes time and isn’t a one off activity. Long periods of internal advocacy may be required to raise awareness and lead to change. 

  • Find a senior champion for digital preservation. Is there someone at a senior level who understands what you are trying to do and is supportive of the work? Keep them briefed on your progress and be honest with them when things aren’t going to plan. It is important they understand what is really happening if they are to support you.

  • Consider what levels of digital preservation knowledge would be appropriate for colleagues. It is not sustainable to have only one member of staff within an organization who understands digital preservation, so you might want to recommend a training course to give colleagues a good overview of digital preservation. Consider supplementing this with your own internal training or knowledge sharing event to focus on local policies and practices. 

  • If designing your own training session for colleagues, consider the most appropriate delivery method to enable better engagement. If you have staff in your organization whose primary focus is on training, ask their advice.

  • Allow people to learn at a speed they are comfortable with and consider how to build their confidence. Recognise that digital preservation may be seen as a daunting challenge and represent an unwelcome change to some of your colleagues who are more familiar with working with analogue content. 

  • Consider what messages about digital preservation can be shared with those who are creating or managing digital content within your organization (for example researchers or records managers). Are there things that can be done now to ensure the content is easier to preserve when it eventually comes to the digital archive? 

  • Try and get digital preservation mentioned in your organization’s strategy (or even mission statement). If it isn’t referenced directly, find a useful hook for it to hang on - think about how digital preservation is relevant to, or supports your organization’s mission.

  • Get digital preservation on your organization’s risk register. If this risk is owned (and understood) by a senior member of staff this may be hugely beneficial in moving digital preservation forward.

  • Consider whether a business case for digital preservation is needed to secure the necessary staffing, budget and/or infrastructure to move forward with digital preservation. Invest time and effort in writing a business case if appropriate and keep it close to hand as work progresses (or perhaps even when work stalls).

  • Share your RAM assessment with colleagues and senior managers within your organization. A copy of the assessment can be used to kick start a conversation about where you are now and what areas would benefit from improvement.


 Helpful resources

  • Advocacy training - the DPC runs annual training on advocacy for digital preservation. Topics covered include how to align advocacy messages with organizational priorities, how to identify the audiences and how to demonstrate ways of identifying the value and relevance of digital preservation. Keep an eye out for our next course on our Events page, or check back on the slides from a previous event here. 

  • DPC RAM - use the results of your self-assessment as an advocacy and communication tool. Share your assessment with colleagues and discuss the gaps and areas for improvement. DPC Members also have access to anonymised benchmarking information which is collated by the DPC annually. 

  • Business Case Toolkit - a comprehensive toolkit to help practitioners build a business case to fund digital preservation activities.This is an important tool for internal advocacy with senior managers. Note also that DPC RAM results could fit neatly into a business case as a way of visualizing where you are and where you would like to be.

  • Executive Guide on Digital Preservation - this guide is designed to help you to communicate the value of digital preservation with senior executives and budget holders. It includes downloadable PowerPoint and Word templates to update with the statements that meet your own organizational priorities.

  • Career Development Fund - this funding opportunity (for DPC Members) offers an on-going programme of grants for relevant training and development opportunities. Funding for self identified training opportunities is also available.

  • Novice to Know-How - this online training course aims to provide beginners with the skills required to develop and implement simple digital preservation workflows within their organization.

  • Competency Framework and Audit Toolkit - this resource can be used to demonstrate where there are gaps in capabilities and skill sets and provide evidence for the need for additional staff capacity and training.

  • The ‘Bit List’ of Endangered Digital Species - this resource documents the categories of digital content that are considered by the community to be at greatest risk of loss. Use it to find out if there is content in the ‘Bit List’ that is of importance to your organization. Referencing the ‘Bit List’ when advocating for digital preservation with colleagues may increase the impact of your communications.

  • DiAGRAM tool - this tool created by The National Archives UK and the University of Warwick is designed to quantify risk and inform decision making. It can be used to provide evidence for the impact of different actions to mitigate digital preservation risk and in this way can help influence and inform budget holders and decision makers within an organization.

  • DPC Member support - Full Members of the DPC are able to benefit from tailored support from DPC staff. This can take any number of different forms, but could for example focus on advocacy or training.


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Digital preservation requirements for procuring IT systems

This section of the Procurement Toolkit proposes the requirements that should be considered when procuring an IT system (for example, an EDRMS, DAMS or GIS), that may ultimately contain at least some records or digital content that need to be retained beyond the life of the system.

The aim of this work is to provide typical requirements relating to digital preservation that practitioners can contribute to procurement exercises for non-digital preservation systems at their organization. These requirements relate primarily to ensuring that digital content can be extracted from the IT system in question, along with necessary metadata, in a form that can be reused without dependence on that system. Justification is included to show why these requirements are important. Ultimately this work is about ensuring that IT systems purchased today have a digital content exit strategy and do not lock-in data when the system reaches end of life. Note that these requirements may need to be adapted to your local context. 

  • Digital preservation requirements for procuring IT systems (download )

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Business case hints and tips

DPC icons hackathonA summary of hints and tips on writing business cases and selling your proposal to your organization. Use this to ensure you create a positive and convincing business case.

  • Prepare. Before you start your business case, make sure you know exactly what you are asking for, then do your groundwork to introduce the idea before making a formal proposal. This can involve activities like running workshops with a view to gaining staff agreement on areas such as scope, benefits and values. This will help you pitch your business case at the right level (budget, resource, language etc.) as well as gaining engagement and buy-in for the work with key stakeholders.

  • Know your audience. Understand the audience to whom you will be making your business case and tailor your language and messages to suit them personally, whilst also appealing to organizational drivers! Also consider institutional sensitivities (e.g. other organizations they compare themselves with) which could act as a motivator or a deterrent, as well as any external contexts (e.g. the 'digital shift' post covid) which might influence decision making.

  • Use the right language. Talking or writing about digital preservation can involve the use of some technical terms. Try to talk about digital preservation in ways that your target audience can relate to. (e.g. Digital preservation is 'gold standard' information management) and avoid scaring people off with jargon. Consider whether you should even use the term "digital preservation" at all. Discover how your audience describes it and mirror their terminology.

  • Keep it focused and relevant. For those unfamiliar with digital preservation, it may seem intangible, long term and even a bit boring(!) when, in fact, digital preservation can support all parts of a business process. Therefore, use careful definitions which are relevant to your audience. It can be helpful to make use of diagrams or visualizations for expressing complex information and you should aim to describe issues in a way that will have the broadest appeal. If you discover that a single large business case is not within scope, consider breaking your business case into multiple projects which may have a better chance of being accepted.

  • Network. Once you know your audience, take every opportunity before, during and on completion of the business case to make your case personally to key people. Your aim is to win over key decision makers before your business case is even formally assessed. If you are not able to communicate with the decision makers directly, it can help to get other members of senior management on board to convey the message for you. And, make sure anyone mentioned in the business case knows about it in advance of reading it!

  • Stay positive. Take care to focus on what will change or be better as a result of the investment you are asking for; rather than trying to sell "digital preservation" itself. Equally, try and gain a balance between the benefits and the risks, don't be too alarmist or focus too much on a negative vision e.g. 'digital black hole'. And carefully explain context to avoid the accusation that you are creating a problem to solve.

  • Make your costing realistic. Despite all of your best efforts to point out the benefits of your digital preservation activity, for many organizations the most critical factor is the COST. This needs to be acceptable to the organization. Do your preparation to make sure you are making realistic demands.

  • Use evidence. Make sure you can back up any claims that you make using examples from within your organization, case studies from other organizations, authoritative sources and hard data.

  • Learn from others. Work with (or at least consult with) someone who has worked on other successful business cases at your institution. Once you have drafted your business case, test it on them before you submit it, and be open to suggestions and feedback.

  • Practice. Part of the business case submission process is likely to include a presentation. Use clear concise slides and practice your pitch on your experienced business case colleague (see tip above) to make sure your messages are clear and understandable. 

  • Play the long game. Be prepared to re-submit (or for it to take a long time before you gain approval). Your business case might be perfectly good, but there may be other competing priorities at the time you submit. In many cases you will be able to resubmit your business case again, and you can use the additional time to do further research and refinements, but be aware that some organizations limit the number of submissions. Do your homework to find this out.

 

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Further resources on business cases

A list of additional guidance materials relating to business cases. Use this as a reference point for further reading on the subject.

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