Never has evidence-led research been so important to policy development as we move from the global pandemic into the cost of living crisis. We are looking for someone passionate about promoting our services and raising awareness of the exceptional work our non-profit research organisation does to enable research into economic, social and population challenges across the UK.
This is an exciting opportunity for a Marketing and Communications Manager to join our professional and driven Communications and Engagement team at the UK Data Archive, lead partner of the UK Data Service. You will work closely across our teams to manage, deliver and evaluate effective integrated marketing campaigns and multi-channel communications in a well-established and critical part of the UK’s research infrastructure, based at the University of Essex.
As the research need for data training, data access and support services has increased, our team must provide the most appropriate communications for the UK Data Service – supporting and driving communications for internal and external stakeholders.
An individual with some previous line management experience, you will have joint responsibility for the Communications and Engagement team, working 0.5 FTE (18 hours per week) as part of a job share with an existing member of staff. A critical part of the Communications and Engagement team, you will have:
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Strong written and editorial skills for different mediums and audiences, including service guidance and updates, website content and frequent senior-level progress reports.
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Experience conducting market research, market data analysis and evaluation to strengthen our brand within a competitive research data environment and help prepare it for the next funding round.
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Experience developing, measuring and evaluating service delivery, communications and marketing activities to feed into strategic plans and continual improvement activities.
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A digital understanding that embraces current best-practice communication techniques, channels and devices, accessibility and GDPR legislation.
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Experience creating strategies to enhance our brand and reputation through PR and thought-leadership initiatives, working closely across partner organisations and external stakeholders.
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Experience in CRM development to facilitate customer retention, acquisition and campaign management.
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The ability to develop innovative strategies and campaigns to support the data access, training and collections development teams.