Getting Started with Advocacy for Digital Preservation

This instructor-led and interactive training will begin by exploring the fundamentals of digital preservation, establishing benchmarks, setting goals and articulating asks before moving on to think about how to get started with advocacy for digital preservation (including what it is, why it matters, and how it can drive change). Participants will engage in short exercises to help them examine and identify effective communication strategies before moving on to practical steps for creating tailor made messages to be used as part of an advocacy plan.

Through this course, students will be identifying key audiences and stakeholders, understanding their priorities and motivators and crafting messages that resonate. The sessions will conclude with a summary of tips and techniques for creating and structuring compelling, persuasive messages that not only capture attention but lead to the desired action.

Delivery: Online (Zoom)

Language: English

Instructors: Sarah Middleton and Dorothy Waugh, DPC

Indicative Program*

Day 1, 5th October // Session 1: 03:30 - 05:00 UTC (timed for participants in Australasia and Asia-Pacific) // Session 2: 09:30 - 11:00 UTC (timed for participants in Europe and Africa)

• Digital preservation fundamentals

• What is advocacy?

• Identifying and understanding your stakeholders

• Motivators

Day 2, 6th October // Session 1: 03:30 - 05:00 UTC (timed for participants in Australasia and Asia-Pacific) // Session 2: 09:30 - 11:00 UTC (timed for participants in Europe and Africa)

•  Message crafting

• Storytelling

• Delivering your message

• Tools to support your advocacy work

*subject to change

Who is this for?

• Those just starting out with advocacy for digital preservation and want to learn more through a guided process

• Those who already know what they want to ask for and would like some ideas about how to put a structure around their ask

• Those struggling with buy‑in for digital preservation in their organizations

• Those preparing for a specific meeting or conversation about digital preservation

• Those looking to strengthen messages about digital preservation to support advocacy activities

Registration

This training is available for all to attend. It is free of charge for DPC Members and £250 for non-Members. 

Registration will close on Tuesday 29th September. This event will not be recorded.

DPC Inclusion & Diversity Policy

The DPC Community is guided by the values set out in our Strategic Plan and aims to be respectful, welcoming, inclusive and transparent. We encourage diversity in all its forms and are committed to being accessible to everyone who wishes to engage with the topic of digital preservation, whilst remaining technology and vendor neutral. We ask all those who are part of this community to be positive, accepting, and sensitive to the needs and feelings of others in alignment with our DPC Inclusion & Diversity Policy.