22 June 2020 | 10:00 - 16:00 BST Online


Digital preservation relies on a wide range of skills and services, so practitioners and managers must coordinate a diverse set of skills, policies, tools and services from disparate sources within and outside their organisations. The ability to communicate the importance of digital preservation with other staff, departments, and organisations has, therefore, emerged as a key skill for our community so we can advocate for the funding and resources we required. Plus, with continuous changes in technology and the skills needed, communication and advocacy must be an ongoing rather than a one-off activity.

In the early days of digital preservation, advocacy involved blunt statements about the social and economic impact of data loss and obsolescence. As solutions have emerged, our messages have had to become more subtle. Advocating for digital preservation has become increasingly about identifying stakeholders and helping them understand:

  • how their choices make digital collections more or less resilient; and
  • the benefits they will accrue from the active management of well-formed and accessible digital materials
  • the necessity of investment – whether time, money, or other resources – and the extent to which it is required to achieve these benefits.

The DPC provides numerous tools to support internal advocacy including the Executive Guide on Digital Preservation, the Digital Preservation Business Case Toolkit created as part of the SPRUCE project, the 4C Curation Costs Exchange and a very substantial body of blog posts and reports.  There is no shortage of resources, but the need remains for digital preservation staff to be persistent and effective advocates for their work.

This one-day online training workshop will help provide attendees with skills and ideas for identifying stakeholders and champions required to affect change, ways to showcase digital preservation as an indispensable service for their organisation, and resources to help support their organisational advocacy activities.

The workshop will help attendees:

  • Identify common challenges when advocating for digital preservation
  • Align advocacy messages with organisational priorities
  • Demonstrate ways of identifying the value and relevance of digital preservation
  • Help attendees build their own tailor-made advocacy messages

Who should come?

This workshop will interest:

  • Archivists, librarians and curators managing digital content
  • Digital preservation specialists and repository managers who need to make a case for a digital preservation programme at their organization
  • Postgraduate students or early career professionals with an interest in learning more about digital preservation advocacy


The day will consist of two instructor-led sessions with an exercise set at the end of the first session that attendees will undertake offline during the day. Timings are as follows:

  • 10:00                     Session One Starts: Welcome and Introductions 
  • 10:10                     Presentation: Getting Started with Advocacy: Identifying the Challenges for Your Organisation
  • 11:40                     Discussion: Identifying Value and Opportunities and Aligning with Your Strategic Plan
  • 11:50                     Presentation: How to Create an Elevator Pitch
  • 12:20                     Exercise Explained: Developing Key Messages and Writing an Elevator Pitch
  • 12:30                     Session One Ends
  • 13:00-14:00          Optional Drop-In Session: Instructors available to answer questions on exercise
  • 15:00                     Session Two Starts: Feedback on Exercise, incl. Presentation of Elevator Pitches
  • 15:30                     Presentation: Next Steps - Building a Building Business Case and Useful Resources
  • 15:50                     Discussion: Final Questions and Wrap-Up
  • 16.00                     Session Two Ends


Places are strictly limited and should be booked in advance. Registration will close at 12:00 GMT on 15th June 2020 and early booking is recommended as we expect this event will be popular. Registration is free for DPC members and £150 for non-members.

To check if your organisation qualifies for free attendance, please check the DPC Member List. If you have any questions about registration please contact John McMillan (This email address is being protected from spambots. You need JavaScript enabled to view it.).

DPC members can claim their free place by entering the promotional code DPCMEMBER. Cancellations will be accepted until 12:00 GMT on 15th June 2020, a 'no show' fee of £150 will be charged for those who cancel after this time.


DPC Inclusion & Diversity Policy

The DPC Community is guided by the values set out in our Strategic Plan and aims to be respectful, welcoming, inclusive and transparent. It encourages diversity in all its forms and is committed to being accessible to everyone who wishes to engage with the topic of digital preservation. The DPC asks all those who are part of this community and/or attending a DPC event be positive, accepting, and sensitive to the needs and feelings of others in alignment with our DPC Inclusion & Diversity Policy.

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