Digital Preservation Coalition

DPC Advocacy Campaign

Media and PR

Prior to the launch of the DPC a critical weakness in digital preservation work was a widely perceived lack of recognition of the existence of a serious problem amongst the general public and key stakeholders. Awareness raising had not spread beyond a handful of professionals in archives, data centres and libraries. A search of national newspaper coverage had shown one reference to digital preservation in the past five years - a finding which dramatically underlined the scale of the challenges in raising awareness.

For a cause which relies almost entirely on the collaboration of data creators, intermediaries, and public funds this was a crucial barrier to future progress. A key aim of the Coalition since its launch therefore, has been to raise the profile of digital preservation in national and specialist media on behalf of all its members. Given our limited resources, national press coverage has proved a cost-effective way of reaching many key stakeholders in funding bodies, government, and industry.

The DPC Advocacy Campaign has many strands including working with strategic partners worldwide, conference and workshop presentations, contributing articles on digital preservation for professional journals etc. The DPC has also sought assistance from a professional PR and Media company, Anna Arthur PR, who were instrumental in achieving wide coverage and interest in digital preservation up to and following the launch of the Digital Preservation Coalition in February 2002.

The focus of the Advocacy campaign has evolved from a general raising of interest, to a more targeted campaign, focussing on key initiatives, such as the Digital Preservation Award, the first annual report of the DPC, and signing an agreement with the Library of Congress. The success of the initial campaign has also led to the DPC being increasingly the focal point for journalists to seek input into articles and broadcast programmes they are preparing on the implications of digital technology for the future.

IF DPC members have any ideas for further promoting digital preservation into a wider arena, or have examples of media coverage to add to these advocacy pages, please contact the DPC Executive Director, Frances Boyle at info@dpconline.org

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DPC and Digital Preservation Media Coverage

2008

**Media coverage of the DPC and Digital Preservation in National Newspapers 2008**
Date in 2008	Article
February 20^th	Metro A well-informed society (PDF 1.3MB) Fiona Macdonald With Permission of Associated Newspapers Ltd

2007

**Media coverage of the DPC and Digital Preservation on the Web 2006**
Date in 2007	Article
November	UKSG, Serials 20(3) UK Serials Group (UKSG) Mini-profile on DPC Executive Director UKSG, Serials 20 (3) Article on Overview of E-journal Archiving and Preservation Workshop
March 23^rd	The Times Online History 1980-2000 has disappeared into the ether. Sorry Ben Macintyre
March 17^th	FT.com Will history end up in the Trash? Rob Blackhurst

2006

**Media coverage of the DPC and Digital Preservation in National Newspapers 2006**
Date in 2006	Article
January 10^th	Scripps Howard News Service Pick a storage medium, format that will stand the test of time Michael Woods

**Media coverage of the DPC and Digital Preservation on the Web 2006**
Date in 2006	Article
November 8^th	Hindustan Times Content as a Digital Asset Puhneet Vohra Update 13 May 2008 Link removed as no longer available.
October 15^th	RLG DigiNews Digging Up Bits of the Past: Hands-on With Obsolescence Richard Entlich & Ellie Buckley
October 3^rd	CurryBetDotNet Blog: Blogs and technology in the National Library of Scotland's 'Discover NLS' magazine
May 22^nd	GCN.com NARA sets ERA release date Joab Jackson
May 29^th	Law Times The paperless office: resistance is futile Carole Curtis
June 7^th	Image and Data Manager National Archives Sidesteps Obsolescence
May 9^th	FCW.com ISO approves open document format Aliya Sternstein
May 9^th	ComputerWeekly.com Storage: Is your company data well preserved? Danny Bradbury
April 25^th	CNET News.com States struggling to deal with digital documents Martin LaMonica
April 19^th	Library of Congress Library Holds Strategy Session On 'Preserving Creative America' Update 26 March 2007 Link updated to new location.
April 4^th	SeattlePI.com Anybody remember floppy disks? Bill Virgin
April 4^th	Law.com Corporate Alzheimer's: Coping With Forgotten File Formats John K. Waters
March 31^st	Computerworld National Archives readies move to OpenDocument Howard Dahdah
March 31^st	ZDNet Australia Open standards key to digital preservation Matthew Overington
March 8^th	Laboratorytalk Major gaps in management of digital assets
February 27^th	Fort Worth Star-Telegram Planned digital archive would help preserve modern annals Bryon Okada
February 17^th	eGov Monitor Report reveals major gaps in preservation of valuable digital assets
January 30^th	AXS-One IT Directors Looking To Raise Game On Digital Archiving ChannelMinds IT Directors Looking To Raise Game On Digital Archiving Update 23 May 2006 Link disabled as page no longer available.
January 17^th	eGov Monitor The National Archives launches PRONOM Unique Identifier Scheme
January 12^th	Techworld Data retention? Don't you mean backup? Manek Dubash
January 11^th	Enterprise Storage Forum CAN Data Ever Be Deleted? Drew Robb
no date	Infoworld IBM expert warns of short life span for burned CDs John Blau

**Media coverage of the DPC and Digital Preservation in the Specialist Press 2006**
Date in 2006	Article
May 31^st	ManagingInformation.com Library Launches Web Site Devoted To Capturing Web Sites For Preservation
April 25^th	ManagingInformation.com British Library And Library of Congress Support Common Archiving Standard
April	CILIP Update News Digital Preservation: Doomsday Looms
March 14^th	Managing Information Oxford/Portico Archiving Deal
March 31^st	Image and Data Manager Magazine National Archives Embrace OpenDocument Greg McNevin
March 6^th	Government Computer News NARA goes easy on 'transitory' e-records Rob Thormeyer
March	Information World Review Editor's View: Shock to the System Bobby Pickering
February	Ariadne Issue 46 Excuse Me...Some Digital Preservation Fallacies? Chris Rusbridge
January 17^th	Computer Business Review Online IBM: caution urged on media lifespans
January 5^th	The Serials Librarian Volume:49 Issue:3 'The Digital Preservation Coalition: Building a National Infrastructure for Preserving Digital Resources in the UK' Maggie Jones
January	D-Lib Magazine Vol.12.1, In Brief Digital Preservation Coalition (DPC) Launches Series That Features DPC Projects Maggie Jones
January	Information Scotland NLS in shortlisted digital consortium
January	D-Lib Magazine Vol.12.1 UKWAC Building the UK's First Public Web Archive Steve Bailey and Dave Thompson

2005

**Media coverage of the DPC and Digital Preservation in National Newspapers 2005**
Date in 2005	Article
December 29^th	The Wall Street Journal Online Oh, Has Uncle Sam Got Mail Anne Marie Squeo
November 24^th	Guardian Unlimited Ghosts of the digital future Victor Keegan
November 15^th	Education Guardian Digital curators wage war on terabytes Julie Nightingale
November 3^rd	Guardian Unlimited: Technology Off the shelf and on to the web Quinn Norton The Open Library will soon allow people to print out genuine-looking pages from a vast online archive
October 29^th	Times Online Tech and Net We're on verge of the paperless world, says Gates Joe Bolger Update 17 December 2007 Link updated to new location
October 18^th	Times Online: Business, Open formats make history - and maintain it, Gervase Markham Update 17 December 2007 Link updated to new location
October 1^st	Times Online: Technology, Where the news will be read on electronic paper, Leo Lewis and Robert Thomson Update 17 December 2007 Link updated to new location
August 13^th	The Knowledge, The Times, Treasure Trove
June 26^th	The Observer, The platter that matters John Naughton
February 5^th	Connected, The Telegraph, Sound archive calls for lost relics, David Derbyshire

**Media coverage of the DPC and Digital Preservation on TV and Radio 2005**
Date in 2005	Article
September 16^th	You and Yours, BBC Radio 4, Digital Archive, Charlotte Smith A short item on the longevity of digital materials featuring Richard Masters (British Library) and Jack Schofield (The Guardian)."

**Media coverage of the DPC and Digital Preservation on the Web 2005**
Date in 2005	Article
December 13^th	ZDNet Australia Victoria picks 'open' formats for digital repository Munir Kotadia
November 29^th	ZDNet.co.uk Saving the world one file format at a time Daniel Geer
November 21^st	ZDNet News Microsoft to standardize Office formats Martin LaMonica
November 16^th	MLA News A digital future for the past
November 4^th	BBC News: Technology Microsoft scans British Library About 100,000 books in the British Library are going to be scanned and put online by software giant Microsoft. (see also the BL press release)
June	St Andrews ITS Newsletter June 2005 Is your data safe? Update 18 May 2007 Link updated to new location

**Media coverage of the DPC and Digital Preservation in the Specialist Press 2005**
Date in 2005	Article
December 15^th	RLG DigiNews Building a Digital Archive: A Dutch Experience Peter Horsman and Klaartje Pompe
December 15^th	RLG DigiNews PREMIS Wins Prestigious 2005 UK Digital Preservation Award
November 19^th	Managing Information The 2005 Conservation Awards Digital Preservation Award
November	D-Lib Magazine Requirements for Digital Preservation Systems: A Bottom-Up Approach David Rosenthal et al
October	Research Information British Library and JISC agree to work more closely together
October 21^st	The Register, Open source taking over Europe, Gavin Clarke
September 30^th	Managing Information, The National Archives Tackles Digital Compliance
September 29^th	Managing Information, National Libraries Of Japan And Holland Sign Joint Operating Agreement
September 21^st	Infoconomy, Open source becomes more strategic
July 20th	Infoconomy, Migratory patterns
July 18^th	Infoconomy, Buried Treasure, Jason Wright
June 30^th	Managing Information, British Library Predicts 'Switch To Digital By 2020'
June 21^st	Managing Information, MLA Report On Future Of Digital Museum And Library Collections
July	Technology Review.com, The Fading Memory of the State, David Talbot
June	D-Lib Magazine, Plenty of Room at the Bottom? Personal Digital Libraries and Collections, Neil Beagrie
Spring	Issues in Science and Technology Librarianship 'The Importance of Open Access, Open Source, and Open Standards for Libraries' Edward M. Corrado
Spring	SCONUL Focus (34) Selective web archiving in the UK : a perspective of the National Library of Scotland within UK Web Archiving Consortium (UKWAC) (PDF 166kb), Paul Cunnea Update 27 OCtober 2006 Link updated to new location
April 8^th	The Register, The intelligent data storage imperative, Robin Bloor
March 10^th	The Register, Digital memories: cheap to take, cheaper to lose, Andrew Orlowski
February 24^th	The Register, Strength through pessimism! Keeping your stuff safe, Andrew Orlowski
February 21^st	The Register, Digital memories: we can forget them for you wholesale!, Andrew Orlowski

2004

**Media coverage of the DPC and Digital Preservation in National Newspapers 2004**
Date in 2004	Article
December 20^th	The Guardian, The world in 0s and 1s.
December 19^th	The Sunday Times, Unsung Heroine, Robbie Hudson.
August 19^th	The Guardian, How to save your life, Jack Schofield. Update 03 October 2007 Link updated to new location.
July 12^th	The Telegraph, Delete our cultural heritage?, Bruce Sterling (Requires free registration).
May 2^nd	The Sunday Times, Saviours of the lost archives, Robbie Hudson.
April 19^th	The Guardian, The history dustbin?, Meg Carter (Requires free registration).
January 28^th	The Guardian, Libraries embrace digital age, SA Mathieson (Requires free registration).

**Media coverage of the DPC and Digital Preservation on TV and Radio 2004**
Date in 2004	Article
October	BBC Radio 4, Losing the Past Part 1 Wednesday 6 October 2004 Part 2 Wednesday 13 October 2004 Richard Hollingham prepared a two-part programme described as "a timely investigation into the loss of cultural, public and historical records, both analogue and digital, as a result of deterioration or advances in technology." Several DPC members were interviewed for the programmes, including Kevin Ashley, Richard Boulderstone, and David Ryan. Appropriately, the original interviews will be preserved and form part of the BBC's Creative Archive, to be launched in 2005.

**Media coverage of the DPC and Digital Preservation on the Web 2004**
Date in 2004	Article
July	Trendwatching.com, Life Caching
June 24^th	The National Archives, "Digital fridge" wins innovation award

**Media coverage of the DPC and Digital Preservation in the Specialist Press 2004**
Date in 2004	Article
Winter	Maggie Jones, 'Are you talking to me?'. SCONUL Issue 33, Winter 2004. Also available online at: http://www.sconul.ac.uk/publications/newsletter/33/14.pdf Update 27 OCtober 2006 Link updated to new location
December	Maggie Jones Preserving digital resources in the UK Library and Information Update, December 2004, Vol 3 (12), 39-41. Also available online at: http://www.cilip.org.uk/publications/updatemagazine/ archive/archive2004/december/jones.htm
July/August	Electronic Public Information Digital Preservation Award for National Archives.
July 22^nd	The Register Digital storage and archiving = digital decay?, Bob McDowall.
July 9^th	E-Government Bulletin 165
June 24^th	Managing Information News Giant Fridge For E- documentsWins Innovation Award
June	Information Scotland 2(3), Digital 'heritage' to be preserved.
March	IM@T Online (requires subscription), Long-term preservation of digital assets is a step closer By kind permission of Cimtech Ltd (IM@T Online March 2004) this article is reproduced here. The future access to information produced or held in digital formats is a step closer to being more fully understood and provided for, reports the first Annual Report (July 2002-July 2003) of the Digital Preservation Coalition (DPC). Since it was set up and launched at the House of Commons in 2002, the DPC has generated widespread interest in the potential crisis facing the long-term survival of digital materials and it has been providing advice and guidance on solutions and best practice. Significant interest and a rapid growth in coalition members are the key milestones that have been achieved in its first full year. The widespread use of its website and online handbook have proved the real value that the Coalition’s work is adding. Chair of the DPC, Lynne Brindley, remarks in her introduction to the report, that the first year has been a very significant year. She praises JISC's substantial support through the release of Neil Beagrie to work as inaugural Secretary to the DPC. His time and energy has helped the DPC establish itself more rapidly and has created the reserves sufficient to allow a full-time member of staff to be recruited to develop the DPC’s work further. Key highlights of the year Further promotion of the Preservation Management of Digital Materials: A Handbook which has sold over 1,200 copies world-wide An online edition of the Handbook - updated and with new URLs added regularly 1.3 million hits and 58,000 visits to the DPC website Recruitment of new Coalition members - up from an initial 7 to 25 Decision to establish a Digital Preservation Award as part of Pilgrim Trust Conservation awards Recruitment of a full-time member of staff Contribution to drafting of EU Council resolution and the UNESCO resolution on preserving the digital heritage A seminar for publishers on digital archiving DPC Discussion email lists DPC Events, training and Forum Programmes DPC Survey of Industry Vendors Commencement of first stage of UK Digital Preservation Needs Survey The DPC is keen to build on its strengths and develop its advocacy work, spreading awareness of the serious problem facing preservation of digital materials to the general public and other key stakeholders. Maggie Jones, the new DPC full-time co-ordinator is now charged with taking the aims of the Coalition further and is, amongst other things, overseeing the first national Needs Assessment Survey. A series of tasks have been identified, this includes preparing a table of digital preservation projects being undertaken by DPC members and the preparation of a report on options for training. The Digital Preservation Coalition (DPC) was formed in 2001 and was formally established as a Company in July 2002, to foster joint action to address the urgent challenges of securing the preservation of digital resources in the UK and to work with others internationally to secure our global digital memory and knowledge base. Information about the aims and objectives of the Coalition and a full copy of the report (as a PDF under 'Annual Reports') on the website below. Digital Preservation Coalition. www.dpconline.org

2003

**Media coverage of the DPC and Digital Preservation in National Newspapers 2003**
Date in 2003	Article
June 30^th	The Independent, The End of History, Charles Arthur (subscription required for full article).
June 5^th	The Guardian, I'll just check my diary..., Sara Gaines Update 03 October 2007 Link updated to new location.
February 7^th	Times Higher Education Supplement, The People's Librarian, Interview with Brewster Kahle by Chris Johnston (requires subscription to access article).
January 9^th	The Guardian, Digital Dark Age Looms, Jack Schofield Update 03 October 2007 Link updated to new location.

**Media coverage of the DPC and Digital Preservation on the Web 2003**
Date in 2003	Article
May 22^nd	National e-Science Centre, "Memories for life" Managing information over a human lifetime (PDF 57KB), Andrew Fitzgibbon & Ehud Reiter

**Media coverage of the DPC and Digital Preservation in the International Press 2003**
Date in 2003	Article
January 20^th	Kansas City Star, Retrieving old files a long, complex job, Nick Jesdanun.
January 16^th	Houston Chronicle, Digital memory threatened as file formats evolve, Nick Jesdanun.

**Media coverage of the DPC and Digital Preservation in the Specialist Press 2003**
Date in 2003	Article
May	Research Information Spring 2003, Data Preservation: Great Data, But Will It Last?, Vanessa Spedding
March 24^th	The Register, Public Records Office to preserve digital documents, Tim Richardson
Jan-March	Information Management and Technology, Using the past to inform the future with CAMiLEON
Jan 5^th	Information World Review, Out of Time, Piers Ford

2002

**Media coverage of the DPC and Digital Preservation in National Newspapers 2002**
Date in 2002	Article
December 2^nd	The Independent, Domesday Project that Technology forgot is unlocked, David Lister (subscription required for full article).
December 2^nd	The Scotsman, Experts rescue BBC domesday project knowledge, John Innes
November 23^rd	New Scientist, Way Back When..., Paul Marks interview with Brewster Kahle
November 16^th	Saturday Times Magazine, Someone's Got To Do It..., Paul Wheatley
November 3^rd	Daily Mirror, New Domesday, same old story, Amy Vickers
November 1^st	TES, Universities resurrect Domesday Project
August 15^th	Computer Weekly, Galleries and museums face a tough challenge to get online, James Rogers.
July 4^th	Times Higher Educational Supplement, Digital Archive dates too Fast, Mark Rowe (requires subscription to access article).
June 6^th	The Guardian, Web Watch Save It, Jack Schofield Update 03 October 2007 Link updated to new location.
March 17^th	Sunday Times, The digital black hole? Danny O'Brien.
March 8^th	The Independent, Some of our volumes are missing., Mathew Sweet.
March 7^th	The Guardian, Electronic trail goes cold, Mark Tran. Update 03 October 2007 Link updated to new location.
March 4^th	Metro, Time runs out for Doomsday Discs.
March 4^th	The Independent, Remembrance of data past, Charles Arthur (subscription required for full article).
March 3^rd	The Observer, Digital Domesday Book lasts 15 years, not 1,000, Robin McKie and Vanessa Thorpe.
February 28^th	The Guardian, Urgent need to save digital heritage, says campaigners, Stuart Millar
February 26^th	Business AM, Digital drive to stop electronic memories being wiped for ever [November 2004: This article is no longer available online - original URI: http://www.businessam.co.uk/TodaysPaper/TodaysArticles/1,2035,84330,00.html]

**Media coverage of the DPC and Digital Preservation on TV and Radio 2002**
Date in 2002	Article
December 3^rd	BBC 1, News feature on digital preservation by Nick Higham with interview with Lynne Brindley.
June 25^th	London Radio Service, Paul Wheatley and Neil Beagrie talk to Laurence Spicer
February 28^th	BBC Radio 4, Helen Shenton on Front Row

**Media coverage of the DPC and Digital Preservation on the Web 2002**
Date in 2002	Article
December 4^th	History.uk.com, Experts save Domesday archive
December 3^rd	VNUnet.com, BBC Domesday book resurrected, Nick Farrell
December 3^rd	Ananova, Experts rescue BBC domesday project knowledge Update 14 June 2005 - this page no longer available
December 2^nd	BBC1 News, Digital Domesday Book is Unlocked
August 29^th	Guardian Online, Saving for the Future, Polly Curtis
June 12^th	Webactive, The Future of Preserving the Past, Liesbeth Evers
March 19^th	Guardian Unlimited, British Library begins website archive, Sarah Left.
March 4^th	Online Publishing News, Are your archives future-proof?, Soozie Campbell. Update 10 February 2006 Link disabled as no longer available online.
March 1^st	Silicon.com, 'Save our data' campaign launched, Pia Heikkila
February 21^st	vnunet.com, Preservation helps the corporation, Liesbeth Evers.

**Media coverage of the DPC and Digital Preservation in the Specialist Press 2002**
Date in 2002	Article
August	New Heritage, Digitisation and Preservation, Karla Young
June 12^th	Network News, Keeping Up To Date when Preserving the Past, Liesbeth Evers
June	Library Journal New York, UK Launches Digital Preservation Coalition, James Rogers
June	Information Management, Coalition to Secure the Future of Digital Material
March 19^th	Brighton and Hove Argus, Electronic risk of deleting history, Ray Hatley
March15^th	Scottish Libraries, Future of digital content
March 15^th	Society of Archivists Newsletter, Digital Preservation Coalition
March 11^th	New Media Age, Keeping hold of the intangible, Dominic Dudley (Requires log-in to access article)
March 7^th	Computer Weekly, Safeguard our e-heritage says TV star Grossman, James Rogers.
February 25^th	Arts Professional, Digital Preservation Coalition
February 20^th	Network News, Urgent preservation order on digital data
February 20^th	Business AM, Digital drive to stop electronic memories being wiped forever, Frazer Thomson [November 2004: This article is no longer available online - original URI: http://www.businessam.co.uk/TodaysPaper/ TodaysArticles/1,2035,84330,00.html]
February 8^th	AI, Simon Tait's diary, Simon Tait.
January 25^th	PR Week, Public Record Office